Wednesday, December 10, 2008

Measurement

A known saying among management people, speaks about measurement:
Whatever cannot be measured cannot be managed.
The importance of measuring is obvious.

Measurement enables us, first if all, to examine if an activity we held, succeeded. We measure whether we succeeded in achieving targets we defined in advance. As our world is not white and black only, measurement deals not only with examining if we reached targets, but also, as a way to measure how close have we reached.


However, measurement has several additional advantages, above the measurement of success and targets achievement:

Measuring is our way to examine the path we have chosen, in order to help ourselves refining the path and learning how to proceed, instead of waiting for the end, and possibly even fail. Early measurement can point out ways how to fix problems before they grow large, and show us the way for improvement; Measurement, hereby is defined against methods and techniques, not only against results.
Measuring is our way, on the ongoing, to identify trends and changes that pass nearby, without us noticing them otherwise.
Measuring is our proof to authorities or customers, external and internal ones, that we act as declared.

Measurement is a positive step. It takes us forward and is a base for comparison.

Yet, a few points should be noticed, clarifying the essence of measurement and the way it is obtained far more complicated than we would like it to be:

Albert Einstein said: "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted…" What can we learn from this sentence?
We have to be cautious not to search the coin under the street lamp. Too many times we rush our way to measure, ending with a set of indicators and measurements that measure what is simple, rather what is important. Start with targets, and measure the important factors regarding these targets; do not yield for the easy way.


Another complexity drives from it being easy to measure results, but not as easy to segregate the various factors of the result and understand how much our activity contributed to this result. For example, if there was a successful activity held by the company, yielding positive business results, and we decided to reward all employees involved. A month later, we measure the employees' satisfaction and find it high. How can we know, from the satisfaction measurement only, whether satisfaction is triggered from the bonus or maybe from the professional success they took part of? Moreover, the opposite can happen as well: We can proceed successfully, yet an external result, such as the economic crisis we are experiencing now, will shade turning the business results negative. It is possible, that if we would not hold the company activities, results were worse, but we really cannot know; segregating is difficult. This complexity is one of the reasons that drive qualitative measurement. Qualitative measurement deals with the impression created: What impression did people get from the activities held? To what point did the activity contribute to success? To what point was it successful, even though failure? In most case, people are intelligent enough to segregate factors and give us a reliable answer.

Complexity drives also out of the measures and measures' indicators we set. Naturally, we as people are subjective, and our assessment differs from the one of our colleagues. If they would run the activity, possibly we would have a different list of measurements, and a different list of results yielding. This challenge turns greater when we evaluate people, rather than activities. A person that may think he is friendly and a teammate can be considered from the viewpoint of his manager, as a soloist. And this is only one example among many.

A last tip regarding while managing people and activities:
Measure values, at least as measuring the results. Values represent the strategy by which we wish to act. If these are correct, and people work by them, we are on the right road.


After all these, I wish to end with a proverb. This time, not a quote of Albert Einstein, rather a old Indian proverb: "You can measure how deep is the well, but cannot measure the deepness if the heart".
The people and their hearts are important as least as the activities (the well).
Let us measure; however, let us remember and cherish the deepness of the heart.

Yours,
Moria

1 comment:

Atul said...

excellent points you have raised here ... to add, in a lot of scenarios, its just not possible to measure things which are relevant, so we opt for proxy measures, which may or may not be reliable indicators.

but i think you have brought out quite well the whole idea of measurement, and the way we ought to look at it.